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Friday, October 11, 2013

Think About Your Customers

When you design a website, think about your visitors and how they going to use your website. Too often, webmasters do not put themselves in the position of the people who are going to use their websites.

Here's an example. The BBS website has two editions: English and Dzongkha. Toward the top of each page there are two links that allow you to switch editions.

Say a visitor speaks only English, but happens to land on a Dzongkha news page. Where does she click to escape into the English site? Everything's in Dzongkha, even the link to the English edition. That's not a good idea.

Here is the website as it looks today:

Uh? What do I  click now?

Here is a more usable version. Notice the difference?

Phew...

The same issue also exists in the English version. There's a link to the Dzongkha edition, but it's in English.

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