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Monday, February 27, 2012

Chewing on Chugo

From time to time I treat myself to a smoky piece of chugo, the rock-hard, long-lasting, protein-rich yak cheese from Haa. Little did I know that I was actually eating, well, there's no way around it: I was eating a  dog treat...
Before...
It turns out that chugo (also known as chhurpi) is re-marketed in the West as - lo and behold - "Himalayan Dog Chew", and promoted as "an authentic type of cheese eaten by the people of the Himalayas." According to the advertising pitch, when I chew on chugo (or is it chew-go?) I am indulging in "hours of high quality eating entertainment". Woof, woof!

... and after
Given that three pieces of chugo-turned-dog-chew cost $49.95 (plus shipping, starting at $11.95), it's no surprise that Americans are spending more than $50 billion a year on pets. So the next time you are thinking of a gift to your pet-owning friends in the US, just send them a few pieces of chugo...

3 comments:

  1. This is funnier post ; Laughed alot ...... Well i never knew it is being re marketed as Dog chew /... :D anyway you saved me few dollars .. :D

    ReplyDelete
  2. Hahahha...didn't know that.Now I have at least some gifts to send to US friends at minimum cost but priceless in US.Funny!!!

    ReplyDelete

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