Is Bhutan becoming less "interesting"?

One of Google's most fascinating tools is Insights for Search, which lets you compare search patterns across time and geography (a more basic version is Google Trends). I've decided to see whether more people are searching for "Bhutan" lately, which might indicate a rising interest in the country. Looking at the results, searches shot up during historical events - around the mock elections, the actual elections, and of course the coronation of His Majesty. But otherwise, the trend line demonstrates a slow but constant decline of searches beginning in January 2004 (when Google first started to collect this data) and reaching the bottom in December 2009, when activity slowly started to pick up again. Now whether interest in Bhutan is desirable or not is a whole different question.